As a big fan of the Minimalist Aesthetic (TM) and light pastel tones, I find Lady Gaga’s new album cover for Joanne to be particularly eye-catching. That particular shade of pastel pink is gracing every self-respecting aesthetic Instagram feed, but I don’t feel it’s just a trend gimmick. Lady Gaga’s new album is named after her real self, the Joanne who fought and struggled to reach the top, the Joanne that is full of history and raw emotion. Gaga’s new single is so full of pure, stripped, untethered feeling, much like her album cover. This is Gaga like we’ve never seen, baring herself and putting aside the mask of Hollywood phoniness (not that she was ever phony to begin with, mind you). Lady Gaga just wears a hat and no ridiculous makeup, or unbelievably high heels, or meat dresses, or anything else that exuberantly expresses her individuality. It’s pure and simple and memorable and clean, and I think the synth-pop we have grown to love might be toned down slightly for this album.